Application process for new extensions is much better

1. Less risk, thanks to ‘replacement strings’

In the 2012 window, one of the big risks faced by applicants was the possibility that one or more other parties might apply for the same extension. Various duplicate applications were rejected at a late stage in the process, after applicants had already incurred considerable costs. To avoid that happening again, the procedure for the upcoming window will allow you to propose a ‘replacement string’ as an alternative to your first-choice extension. Then, if other applicants want the same ‘string’ (extension) as you, you could be offered the chance to go ahead with your second choice instead. That arrangement increases the probability of your application succeeding and reduces the risk of you investing a lot of time and money for nothing.

2. Registry service providers only need approving once

In the previous application window, both the applicant and any technical operator (‘registry service provider’ or RSP) that the applicant planned to use had to be vetted by ICANN — even if the RSP had already been vetted in connection with another application. The need for duplicate vetting of that kind has been removed from the process described in the new AGB. That saves you a lot of time and money, especially if you want multiple new extensions.

3. Clearly defined procedure with definite milestones

One of the big problems with the last application window was lack of clarity as to when final decisions would be taken. The new procedure is much more clearly defined, with milestones such as Reveal Day, when ICANN lets everyone know who has applied for what extensions. Also helpful in that regard is a 14-day Replacement Period, in which applicants can switch to their replacement strings. If problems do nevertheless arise, there are clear windows and formats for objections and appeals.

3. Applicant Support Program

Applying for your own domain name extension is a time-consuming and costly process that requires specialist knowledge. In the past, that has led to the criticism that new extensions were really only available to rich countries. ICANN has responded by greatly expanding its Applicant Support Program (ASP), with the stated aim of “closing the digital divide”. Applicants of limited means are eligible for discounted application fees, free assistance from specialist service providers, guidance from a consultant, and even an auction discount in the event of multiple parties seeking the same extension. The arrangements have nevertheless attracted criticism. Applicant numbers have so far been very disappointing, with the complexity of the process and the fact that it’s governed by US law as the suspected causes.

4. Speculators barred, usage encouraged

Another significant feature of the new process that should help genuine applicants is that speculators and actors with no legitimate claim to represent a particular community are barred from participation. All applicants must demonstrate that they have real plans to make use of their requested extensions, and applications that are purely speculative or intended merely to frustrate competitors will be refused. If you claim to be applying on behalf of a particular community, you’ll have to meet tough documentation requirements and assessment criteria. Private auctions amongst applicants are also prohibited.

5. Final version expected late this year

The current draft of the AGB incorporates all the accepted input from the public consultation rounds. Now, the draft has to be discussed and reviewed within ICANN itself. Part of that process took place last week at ICANN 83 in Prague. ICANN has promised that the final version will be published at least 4 months before the application window opens in Q2 of 2026. So it can be expected late this year.

Start preparing now

Planning to apply for your own TLD — for your brand, organisation or sector, for example? Then you need to start preparing now. The next phase of the New gTLD Program is scheduled to start in the second quarter of 2026. It costs $227,000 to apply, but various supplementary procedures can push the final total up considerably. It’s therefore vital to prepare well.

Want to know more?

Interested in talking over your strategy? Looking for a registry service provider or assistance with your application? We can help! Drop a line to registryservices@helloregistry.nl or visit https://sidn.nl/rsp for more information.