Hang on to your customers!

Winning new customers is much more expensive than hanging on to the ones you've got. Satisfied customers also improve your company's image. By investing in customer satisfaction, support and preventing cancellations, you can stand out in the market and retain customers, all at the same time. The result is a stable domain name portfolio and new business opportunities. SIDN supports you in various ways.

You don't need to have a detailed plan -- just an idea. Simply complete the form, and we'll quickly assess whether the idea is something we can help with.

Open the co-funding application form .nl marketing >

What kind of ideas are we looking for?

We are looking for campaign proposals that:

• Lead to more renewals of .nl domain names after the first year

• Promote multi-year registrations

• Lead to fewer deletes (cancellations) across the portfolio

• Promote active domain name use

• Deliver added value for end users

• Raise .nl's profile on the registrar's website

• Involve more than a discount

• Help to build the image of .nl

• Help to reinforce the brand preference for .nl

You'll get an answer within five working days. If we think there's mileage in supporting your suggestion, we'll send you a draft agreement to sign.

Financial parameters

Support must always be in proportion to the anticipated return. Our standard formula is €4 per extra domain name renewed, during the campaign period. So, if a campaign generates a thousand extra registrations or results in thousand extra renewals or fewer deletes, our contribution is €4,000.

A fixed contribution in advance is offset against the anticipated return and will never be more than 50 per cent of the campaign budget. So, for a campaign that generates thousand extra renewals or fewer deletes, our fixed contribution is €2,000. The variable contribution afterwards can then not exceed €2 per domain name.

The following conditions also apply:

• For budgetary reasons, each campaign has a maximum disbursement and maximum duration.

• Our contribution cannot exceed the investment made by the registrar itself.

• Our contribution will never be more than 50 per cent of the campaign budget, i.e. variable.

• Additional conditions may be attached to contributions exceeding €5,000.

• We reserve the right to refuse applications if the total sum applies for exceeds the budget we have allocated to co-funding.

• Renewals are rewarded if they are for a year, i.e. one-month renewals do not count.

• Registrars are not allowed to put domain names in their own or a reseller's name and have them count towards the target.

When will the money be paid?

If we agree to co-fund realisation of your idea, you'll get a fixed contribution at start of the campaign, as specified in the co-funding agreement. In addition, a variable contribution linked to the campaign result will be payable once the campaign has ended.