SIDN hosts CENTR Marketing Meeting in Leiden
On Wednesday and Thursday 7 and 8 February, SIDN is hosting the 25th CENTR Marketing Meeting. Fifty marketing experts from country-code domains around the world are gathering in the Dutch city of Leiden to share experiences and discuss market trends.
With a secretariat in Brussels, CENTR is the umbrella organisation for the registries that run European country-code top-level domains (ccTLDs). One of its main jobs is facilitating knowledge exchange amongst members. What can registries like SIDN learn from each other? Lots. And, to help the process along, CENTR organises several meetings a year, devoted to specific fields such as marketing. Member registries take it in turn to host the meetings.
Not rivals, but peers
CENTR meetings are characterised by the open exchange of ideas and information. That's possible because the registries aren't rivals, but peers, each focused on its own national market. On the agenda for the upcoming meeting are domain name promotions, marketing intelligence, on-line marketing trends, customer journey and marketing aimed at millennials.
Being close to Schiphol airport, Leiden is ideal for a CENTR gathering. Its rich history – unfamiliar to many international visitors – makes it a wonderful place to visit as well. So, in a break from their professional activities, CENTR delegates will be treated to a city tour. The programme also includes a visit to a major Leiden-based registrar.