New domain name extensions: Netherlands isn’t ready for application window that opens soon
Many SIDN Panel members see no point in new extensions
On 30 April, ICANN will open the application window for new generic domain name extensions (gTLDs). The last window yielded about 1,200 new extensions, and the expectation is that a similar number will be created this time around. Globally, the window is big news, but a recent survey of SIDN Panel members suggests that the Netherlands isn’t much interested. As a result, it’s hard for would-be applicants to assess the potential of a possible new extension.
Awareness low, despite major implications
Our survey found that 59 per cent of the 190 respondents knew nothing about the upcoming application window. That’s striking, given that, as SIDN contacts, Panel members typically know more about domain name-related matters than most people do. It’s also concerning, because the application window’s potential implications for organisations and internet users are considerable. Early intelligence is vital for any organisation that might be interested in applying for an extension, or that’s strongly dependent on their online name, brand and trustworthiness.
“I think that lots of people have no idea that more new extensions are coming soon. There are going to be repercussions before long, but no one is paying much attention.”
Equal numbers for and against
When deciding whether to apply, an important consideration is whether users are likely to adopt the new extension. Our survey found that views on new gTLDs are strongly divided, but strikingly well balanced. The same number of respondents came out in favour of new gTLDs as expressed a neutral view. Meanwhile, a substantial group were critical or even dismissive of further introductions. Questions of trust are central to the divided opinions: while some saw opportunities for creativity, branding and findability, others feared confusion, abuse or further unchecked profusion in the domain name landscape.
Regional and city extensions most popular
We also asked respondents how they felt about new extensions. From their replies, it’s clear that opinions differ considerably, both about nTLDs in general, and about the various types. Extensions for cities and regions – such as .rotterdam and .brabant – are viewed more positively than other types. Such ‘geoTLDs’ are typically regarded as recognisable, logical and a good way of expressing local identity.
“An extension like .rotterdam or .brabant makes sense to me. It feels familiar and says something about where a website’s from, or what its target audience is.”
Useful mainly as alternatives to .nl and .com
Many respondents see no point in new extensions. Where there is interest, it’s often due to the .nl or .com version of a desirable domain name already being taken. In such situations, the availability of new extensions is seen as offering a fresh opportunity to get a short, recognisable domain name. In other words, new domain name extensions offer scope that existing extensions no longer have.
Dutch market has yet to wake up
The upcoming application window is an opportunity for organisations that want to stand out and to underscore their local or sector-related identity. However, our survey shows that many Dutch enterprises aren’t aware that there’s going to be an application window, let alone how they could benefit. Would-be applicants and initiators active in the Dutch market therefore have plenty of work to do yet.
More information
To learn how SIDN could help you apply for or operate a new domain name extension, visit https://www.sidn.nl/en/product/rsp.
