Doing business on line: Facebook or your own domain?

What are the pros and cons?

What's best for doing business: Facebook or your own domain? Many people and organisations are asking themselves that question again following recent revelations about the use of Facebook data by Cambridge Analytica. In practice, many businesses use both channels. But some rely entirely on a Facebook page. So what are the pros and cons? We've draw up a list to help you out.

Facebook Website
Creating a page is free.

Domain registration and hosting are paid services.

No building required: page format is standard.

You build the site yourself, e.g. using tools such as WordPress, Wix or Joomla.

No maintenance required.

You need to maintain the site.

Having only a Facebook page makes a less professional impression and offers limited scope for branding.

Having your own domain looks more professional or 'corporate'. There's ample scope for branding.

You're completely dependent on Facebook, you can't transfer and your advertising is largely limited to Facebook.

Domain name and website can be moved to another service provider any time, and you can do your own search engine optimisation.

You have little control over what appears on your page.

You have full control over your content.

Data about visitors (potential customers) goes to Facebook. Visitor data is yours alone.

Ultimately, more than 80 per cent of Dutch businesses opt for their own website (source: Trends in Internet Use 2016). And with good reason: it looks more professional and keeps you in control.

Comments

  • Friday 1 February 2019

    Internet security

    Fake webshops taken off line much sooner

    Thumb-woman-buys-shoes-online-on-tablet

    Faster detection and take-down procedure means less fraud

    Read more
  • Wednesday 11 December 2019

    Internet security

    Trends in security & domain names

    Thumb-white-chat-bubble-with-cut-out-hashtag-sign

    Phishers switch to 'exotic' domain names

    Read more
  • Friday 1 November 2019

    SIDN Labs

    The Internet Measurement Conference Goes nl

    Thumb-IMC-logo

    Three papers and an award

    Read more

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