SIDN commissioned market research agency Motivaction to undertake a survey in connection with the Day of the Domain Name. Motivaction gathered data about domain name use from 1,398 respondents, including 419 entrepreneurs and 979 would-be entrepreneurs. Of the entrepreneurs, 49 per cent said that a substantial part (7 per cent or more) of their income was linked to their websites. Indeed, 15 per cent of them reported that more than half of their earnings were domain name-related, and 7 per cent that all their income came through their websites. Domain names generated earnings by, for example, enabling the sale of products and services or the recruitment of new customers. Amongst established entrepreneurs, 69 per cent had registered a .nl domain name, while 59 per cent of would-be entrepreneurs said that .nl was their preferred extension.
Willing to pay
Although fewer than one in ten entrepreneurs had ever encountered domain name hijacking, 68 per cent said that they would be willing to pay to get hold of the domain name they wanted if someone else had already registered it. The average price entrepreneurs were prepared to consider was 139 euros. Would-be entrepreneurs were ready to part with a significantly higher sum, the average being 227 euros. And more of them (80 per cent) were willing to trade if their preferred domain name was already taken.
SIDN's research also found that the average entrepreneur has two domain names and devotes nearly ten hours a month to website maintenance. More than 80 per cent of would-be entrepreneurs said that they planned to register a domain name as soon as they started their businesses. In fact, 7 per cent had done so already.
"Nowadays, the internet is the place to do business. A website is therefore a must for a business or a self-employed professional. A good domain name makes a big difference. It boosts recognition and promotes consumer confidence in your business or webshop," said SIDN's CEO Roelof Meijer. "A good majority of Dutch entrepreneurs - 59 per cent - do some or all of their business on line. And that percentage looks sure to rise, since 82 per cent of people with business plans intend to operate via the web. So in the future registering a suitable domain name is going to be even more important."
Day of the Domain Name
Today is the third Day of the Domain Name: an event organised by the Registrars' Association (RA) to highlight the importance of domain names for businesses. It is being supported by SIDN and a whole host of .nl registrars. Although there are now more than 5.7 million registered .nl domain names, there's still plenty of scope for entrepreneurs to secure a suitable one for themselves. When choosing a domain name, it's important to go for something that's easy to spell and easy for search engines to find.
At the RA's Day of the Domain Name, an impressive list of speakers will be talking about various aspects of the domain name. There'll be a presentation about the current status of the domain name industry, and Niels Oude Luttikhuis (founder and CEO of ikwilvanmijnautoaf.nl) will be talking about the value a domain name. SIDN will also be presenting the results of the Motivaction survey. Another highlight will be the RegiStar Awards ceremony, when the best .nl registrar, .nl reseller and .nl supporter of the year will be announced. The Day of the Domain Name takes place today in Het Oude Magazijn, Amersfoort, the Netherlands, starting at 2pm local time. For details, including the full programme, visit www.dagvandedomeinnaam.nl.